Hello! My name is Omar, my goal is to share happiness by helping you see the world around you in a positive and exciting way with beautiful details.
My colorful story begins in the small city of Iisalmi, Finland. Later I moved to Jämsä in Central Finland where I spent most of my childhood. My studies led me to Helsinki, where I studied audiovisual communications, and so I fell in love with photography.
I feel at home in the capital city even though I spent my childhood playing next to beautiful lakes and big strawberry fields in Pihtipudas. Fun fact: The population of Jämsä is smaller than my current number of Instagram followers (35K).
Now I live in Helsinki, and I believe the city has a very positive vibe. I love Finland because it is full of contrasts! Weird things like Moomin trolls, saunas, salmiakki, and heavy metal merged with soft things like long golden summer nights and beautiful architecture. Helsinki is the biggest city in Finland, but still, we also have the calming presence of nature even in our capital. With my photos, I’ll take you on a journey through it all.
In my work, I combine the best of both worlds: my childhood rural roots and current city life. I aim high, but I do it realistically. I’m outgoing, honest, trustworthy, and meticulous.
Photography, Photoshop, Lightroom
Video, Adobe Premiere Pro
Graphic Design, InDesign, Illustrator
Social Media Consulting, Instagram, Facebook, Twitter, LinkedIn
Also: Concept Designing, Digital Media, Influencer Marketing
Let's create something beautiful!
MY POPULAR INSTAGRAM PAGE
I take a lot of pictures of Helsinki and I publish them on my Instagram page. My goal is to make people see the city differently by boosting the vibrancy and fun of the images. People are positively surprised about the new aspects of Helsinki that my photos show.
I opened my Instagram page initially in 2013 as a result of a fun bet with a friend. She had 200 followers, and I wanted to beat her in her game. Soon I realized that the majority of Instagram users simply take selfies and pictures of coffee cups and the beauty of Helsinki gets largely neglected. Subsequently, my bright and colorful photos of Helsinki have invoked interest world wide. Currently, my most significant follower base comes from China, USA, and Finland.
On my Instagram, I venture around reality and fantasy by playing with colors. Don’t be afraid to ask for naturally realistic material as well: my own Instagram is my wonderland, but for my clients, I will create content that fits their needs.
I have already created colorful dreams for brands such as Visit Helsinki, Slush, Silja Line, Finlandia Hall, Stockmann, and Uber. Do you want to be my next reference?
Let’s create something beautiful!
SOME CLIENT CASES:
2015 – 2019 Bachelor of Culture and Arts
Digital Media, Metropolia University of Applied Sciences
- Project management, branding, service design, marketing and social media concepts.
2011 – 2014 Media Assistant
Audiovisual Communications, Omnia vocational college
- Graphic design, web design, video and photography.
Press & Media
"Exploring the Colors of Helsinki with Omar El Mrabt"
- Passion Passport
"Europolitan Seven: Helsinki City Instagrammers"
"6 Finnish Instagram Accounts with Serious Flair"
- Craft Gin Club