MyHelsinki

Helsinki Partners is a city-owned marketing and invest-in company, tasked with promoting Helsinki.

My company created:

4 x Summer reels

2 x Autumn reels

5 x Christmas reels

Summer Reels

Goals

Inspire both locals and international visitors to explore Helsinki’s autumn experiences. Amusement Park Linnanmäki, autumn colors and show how Helsinki feels on autumn.

Goals

Inspire both locals and international visitors to explore Helsinki’s Christmas activities, shops, Christmas Markets, events and islands.

Goals

Inspire both locals and international visitors to explore Helsinki’s summer experiences — from hidden parks to vibrant seaside spots — through emotionally engaging, short-form video content.

Paid Social

The videos were also promoted through paid social advertising, targeting Central European markets, and reached approximately 1 million views per video.

Autumn Reels

Christmas Reels

Make it stand out.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

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Project Two