MyHelsinki

MyHelsinki / Helsinki Partners is a city-owned marketing company, tasked with promoting Helsinki.

Reels Created for MyHelsinki

4 x Summer reels

2 x Autumn reels

5 x Christmas reels

4 x Summer Reels

Goals

Inspire both locals and international visitors to explore Helsinki’s autumn experiences. Amusement Park Linnanmäki, autumn colors and show how Helsinki feels on autumn.

Goals

Inspire both locals and international visitors to explore Helsinki’s Christmas activities, shops, Christmas Markets, events and islands.

Goals

Inspire both locals and international visitors to explore Helsinki’s summer experiences — from hidden parks to vibrant seaside spots — through emotionally engaging, short-form video content.

Paid Social

The videos were also promoted through paid social advertising, targeting Central European markets, and reached approximately 1 million views per video.

2 x Autumn Reels

5 x Christmas Reels

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Suomenlinna